Ep 105: The Science of Aptitude Assessments: How to Leverage Your Hidden Genius with Betsy Wills and Alex Ellison

Jan 21, 2025

Betsy Wills and Alex Ellison, the co-authors of "Your Hidden Genius," provide a wealth of knowledge and experience in this episode. Betsy, the co-founder of youscience, brings her expertise in aptitude awareness and branding, having spoken at TEDx Women and lectured at Vanderbilt and NYU Stern School of Business. Her role as the Director of Marketing and Branding at Diversified Trust, along with her involvement on the Advisory board of the Peggy Guggenheim Museum in Venice, offers a diverse and insightful background. Our other guest Alex, the founder of Throughline Guidance, has shared his expertise at South by Southwest, Northwestern University, and TEDx, among others. With a background in public policy and a strong commitment to helping individuals align their work with their passions, Alex's unique perspective is sure to enrich our conversation.

The key moments in this episode are:

00:02:27 - Career Wellness and Aptitudes

00:07:45 - Addressing Systemic Bias in Career Counseling

00:12:19 - Finding the Right Career Path

00:20:54 - Braided Rope of Talents, Interests, and Personality Traits

00:26:49 - Feeling Stuck in Career

00:33:20 - Managing Employee Alignment

Connect with Betsy Wills and Alex Ellison

Website: yourhiddengenius.com

LinkedIn: linkedin.com/in/betsywills

X: @betsywills

LinkedIn: linkedin.com/in/alex-ellison-88ba721a