Ep 24: The Courage to Tell Your Story with Caitlin Copple and Holly Conti

Jun 27, 2023

Unleash the power of your story with PR experts Caitlin Copple and Holly Conti, as they guide you through owning your narrative to achieve your visibility goals.


In this episode, you will be able to:

  • Discover techniques for building an impactful public platform.
  • Uncover the power of genuine storytelling in personal branding.
  • Gain insights for establishing thought leadership and industry positioning.


My special guests are Caitlin Copple and Holly Conti

Get to know Caitlin Copple and Holly Conti, the powerhouse team at the heart of Full Swing Public Relations. Specializing in helping underrepresented leaders tell their stories, they ensure their clients are seen and heard in all the right places. With a diverse clientele including authors, speakers, business owners, and political candidates, Caitlin and Holly's personalized approach to PR helps them build strong, lasting relationships with their clients. Focused on values-driven storytelling, they understand the power of giving a platform to those who truly deserve it.


The key moments in this episode are:
00:00:05 - Giving Permission to Tell Your Story,

00:03:18 - From Solopreneur to Seven-Figure Business,

00:07:50 - Overcoming Fear and Imposter Syndrome,

00:12:51 - Telling Your Story on a Larger Stage,

00:15:14 - Overcoming Bias and Stereotypes,

00:17:55 - Crafting Your Personal Brand Story,

00:22:00 - Telling New Stories vs. Origin Stories,

00:25:30 - Importance of Sales before PR,

00:27:06 - PR and Business Growth,

00:28:51 - Building Thought Leadership,


“If you don't tell your story, someone else will.” - Holly Conti

“Scaling your business is about my feminist challenge.”  - Caitlin Copple

“Personal branding is about honoring what matters most to you and being seen in an authentic way.” - Caitlin Copple


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Connect with Full Swing PR

Website: www.fullswingpr.com

Instagram: @fullswingPR