Ep 70: How to Build an Audience-First Marketing Strategy That Converts with Kiki Von Glinow

Kiki Von Glinow is the founder of Toast Media Group, sharing with us a decade of experience at the intersection of editorial and data. With a background as a journalist and the former Head of Growth at the Huffington Post, Kiki is known for her expertise in marrying data and storytelling. Her agency serves startups, small businesses, and Fortune 500 companies, including clients like Bodily Scene, Mindbody Green, and Domino magazine. Kiki's approach centers on cultivating engaged audiences and unique communities, emphasizing the impact and value of marketing strategies. In this episode, we explored mission-driven marketing, community building, purposeful storytelling, and data-driven approaches to growing your engagement. 

The key moments in this episode are:
00:06:13 - Referrals and Advocacy in Marketing
00:14:33 - Navigating Trends in Marketing
00:16:31 - Quality Over Quantity in Content Creation
00:19:07 - Platform Changes and Content Strategy
00:24:44 - 2024 Marketing Imperatives
00:27:01 - Balancing Automation and Personalization

Connect with Kiki Von Glinow 

Website: toastmediagroup.com

Instagram: @kikivonglinow

Instagram: @toastmediagroup

Connect with Amina AlTai

Website: aminaaltai.com

Instagram: @aminaaltai

TikTok: @theaminaaltai

Linkedin:   linkedin/in/aminaaltai